Whenever I see disclaimer “This post / video is sponsored”, I’m crying internally.
Why would one even NEED to write this?
Like you, with your regular 9 to 5, are not completely sponsored!
Each “all employee meeting” starts with the CEO saying that we have to proud of our product and to be able to work for the company.
How often have you one the company’s yearly assessment where one of the standard questions is “Would you recommend working for the company to family and friends?”.
I’ve seen experienced colleagues being fired for being negative about the company.
“Let this be a warning for everyone”, we were told.
So I fake a smile.
I treat the customer as king.
I do my work, pretending that I completely love the ideology behind it.
This does not mean I don’t believe in the work I do, but I don’t fully agree in the way the company has dictated me to execute it. But little me, cannot change it.
So anyone who feels the need to “apologize” for doing a sponsored post, DON’T.
In fact, I’m happy for you.
Even slightly jealous 😉
So the final question remains: should people accept sponsors from a brand they don’t believe in?
In my opinion, yes! Go for it.
You don’t know if you do or don’t like the product before you have tried it anyhow.
Besides, if you think I believe in the complete design of the company’s product I work for, you’re wrong.
But I’m not going give up my paycheck for that.
How do you feel about sponsored content?